Theories of Parenting ( Baumrind, Maslow, Adler and Erikson) Assignment

Theories of Parenting ( Baumrind, Maslow, Adler and Erikson) - Assignment Example This kind of parents demands little attention from their children and make consultations, on principal family matters. This is a wrong step in trying to raise children as the parents normally consult even on insightful matters meant for adults. Permissive parent families give forth to children who are mutinous, impetuous and aggressive with other children. In as much as such children fell part of the family, they have self-esteem, which might drive them to poor performance in schools. Consequently, Baumrind portrays other parent families as authoritative. The family has characteristics of using stringent and positive means of correcting children. Discipline is the key education of children in this family as it uses little punishment methods while considering their feelings and emotional states (King, 2009). Authoritative parents require mature children of independent behavior and limited curiosity. The main principle behind authoritative parents is the fact that the parents value ins trumental and expressive qualities to raise their children. The family gives forth to proficient children at school mainly due to external pressure but not self-esteem. The king of behavior results into low self-esteem and emotional instability often characterize by depression. Closely associated with authoritative parents are the authoritarian parents whose main expectation from their children is obedience. These parents have rules governing their subjected to their children whereby minute misbehavior, are not negotiable. They follow a given social structure with the parent say becoming a law to the children. Such children become obedient in life although characterized by low self-esteem, as they cannot conduct what they desire. Subsequently, uninvolved parents also exist as proposed by Baumrind. These parents get portrayed as rejecting, careless and nonintermittent parents who do not mind what and where their children are at given time. This is due to emotional settings about the children or lack of time. Uninvolved parents give forth to mislead children as they often turn to other people for advice. Consequently, the children are a subject of abuse from outsiders due to the carelessness of the parents (King, 2009). Apart from Baumrind, Maslow is another psychologist who conducted intensive research in parenting. He highlighted various conditions, which if met by parents, they are likely to raise moral children. According to him, there are principal considerations parents need to take into consideration. To start include basic psychological needs like sleep water, food, water, clothing as well as shelter. When the psychological needs are not met, children often, rear away from their normal behavior into other means of realizing such basic needs. Apart from psychological basic needs, esteem needs also raise attention. These include respect from ether sides. Consequently, self-actualization through various standards also becomes a key consideration towards rai sing a strong family. The children should have recognition for reality, autonomist as well as self-evaluation of various phenomena. This is also applicable to parents who must express love, security, belongingness, safety and concern for others. Adler institute is another body, which has conducted diverse research on child parenting to come up with development maturities suitable for competent and efficient parents. Some of the qualities Adler

Influences Affecting Consumers - Evaluating Basic Marketing Techniques Essay

Influences Affecting Consumers - Evaluating Basic Marketing Techniques - Essay Example The marketers use the trade mark James bond theme so that the people can actually identify the ads from the theme music itself. Stimulus generalization refers to the ability of the individuals to generalize the stimuli. This is mainly used by the smaller brands that mainly deal with â€Å"me too† products. This helps the marketers of the smaller brands to create association with the major brands leading to brand recall and awareness (Brown, 2009). Co-branding is being used by the marketers increasingly now days to develop awareness and stimulate sales. At the most basic level the businesses used this approach to suggest enhancement of the present product lines and on a more complex and sophisticated level co-branding also used to create and position a launch a new product. One of the prime examples could be Adidas and Polar Electro. Both Adidas and Polar Electro created project fusion that integrates heart rate, distance and speed monitoring product into the sports apparel. Apple and Nike developed Sports kit which is a wireless system that allows shows to talk to an iPod. One of the most important changes in the world of marketing has been the proliferation of the brand extensions. Managers mainly use brand extension under the assumption that the brand association such as the quality, ability, status and reliability would affect the extension. One of the major advantages of brand extension is the reduction of new product launch. By launching a new product under the brand name of an established brand helps the marketers as the product due to the established brand name would already have high degree of association. One of the major examples of brand extension is of Bisleri. Originally Bisleri used to be delivered in one little bottle, but recently Bisleri has shown a wave of innovations through extensions. The example above shows how Bisleri was able to add new product by using the concept of product line variation and brand extension. In this