How to Optimize Your Content Marketing Strategy [PODCAST]

How to Optimize Your Content Marketing Strategy [PODCAST] Content marketing is an essential to today’s start-up business. It is how you and your company find your voice in a sea of similar and perhaps larger companies. But, what do you do when your online content isn’t getting the attention you need? How do you create the content that is going to get your business results? How can you make content marketing work for you and your business? Len Markidan, the guy in charge of Groove HQ’s marketing department has some basic tips to improve your content. Groove HQ got its start six years ago, but the path to success was rocky.   Len and his team tried numerous types and styles of content for their blog, but nothing was working. So the team did their homework, they looked at companies like Kissmetrics and Unbounce, then they reached out to the companies. Their outreach was a big help. What they learned from the process became invaluable. Groove HQ found an audience with their blog A Startup’s Journey to $100,000 in Monthly Revenue. If you are having trouble with your content marketing, then Len can help you get a better perspective on the situation. Groove HQ’s rough start and how Len and his team found the problems. Why the best story to tell, is your story. The winning framework Len uses to create Groove HQ’s content. How your audience can help you find the right content. The best method to create content with a team. Links: Groove HQ A Startup’s Journey to $100,000 in Monthly Revenue Blog If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Len: Hire people that you can trust, pick a tool that you trust and just keep everybody on the same page, and then back off. You have to give each blog enough oxygen and attention to succeed, otherwise it’s going to be very obvious in your results which one youre treating as a secondary blog. We had a product, but we didn’t really have a thoughtful or effective marketing strategy at all.