How to Optimize Your Content Marketing Strategy [PODCAST]

How to Optimize Your Content Marketing Strategy [PODCAST] Content marketing is an essential to today’s start-up business. It is how you and your company find your voice in a sea of similar and perhaps larger companies. But, what do you do when your online content isn’t getting the attention you need? How do you create the content that is going to get your business results? How can you make content marketing work for you and your business? Len Markidan, the guy in charge of Groove HQ’s marketing department has some basic tips to improve your content. Groove HQ got its start six years ago, but the path to success was rocky.   Len and his team tried numerous types and styles of content for their blog, but nothing was working. So the team did their homework, they looked at companies like Kissmetrics and Unbounce, then they reached out to the companies. Their outreach was a big help. What they learned from the process became invaluable. Groove HQ found an audience with their blog A Startup’s Journey to $100,000 in Monthly Revenue. If you are having trouble with your content marketing, then Len can help you get a better perspective on the situation. Groove HQ’s rough start and how Len and his team found the problems. Why the best story to tell, is your story. The winning framework Len uses to create Groove HQ’s content. How your audience can help you find the right content. The best method to create content with a team. Links: Groove HQ A Startup’s Journey to $100,000 in Monthly Revenue Blog If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Len: Hire people that you can trust, pick a tool that you trust and just keep everybody on the same page, and then back off. You have to give each blog enough oxygen and attention to succeed, otherwise it’s going to be very obvious in your results which one youre treating as a secondary blog. We had a product, but we didn’t really have a thoughtful or effective marketing strategy at all.

Theories of Parenting ( Baumrind, Maslow, Adler and Erikson) Assignment

Theories of Parenting ( Baumrind, Maslow, Adler and Erikson) - Assignment Example This kind of parents demands little attention from their children and make consultations, on principal family matters. This is a wrong step in trying to raise children as the parents normally consult even on insightful matters meant for adults. Permissive parent families give forth to children who are mutinous, impetuous and aggressive with other children. In as much as such children fell part of the family, they have self-esteem, which might drive them to poor performance in schools. Consequently, Baumrind portrays other parent families as authoritative. The family has characteristics of using stringent and positive means of correcting children. Discipline is the key education of children in this family as it uses little punishment methods while considering their feelings and emotional states (King, 2009). Authoritative parents require mature children of independent behavior and limited curiosity. The main principle behind authoritative parents is the fact that the parents value ins trumental and expressive qualities to raise their children. The family gives forth to proficient children at school mainly due to external pressure but not self-esteem. The king of behavior results into low self-esteem and emotional instability often characterize by depression. Closely associated with authoritative parents are the authoritarian parents whose main expectation from their children is obedience. These parents have rules governing their subjected to their children whereby minute misbehavior, are not negotiable. They follow a given social structure with the parent say becoming a law to the children. Such children become obedient in life although characterized by low self-esteem, as they cannot conduct what they desire. Subsequently, uninvolved parents also exist as proposed by Baumrind. These parents get portrayed as rejecting, careless and nonintermittent parents who do not mind what and where their children are at given time. This is due to emotional settings about the children or lack of time. Uninvolved parents give forth to mislead children as they often turn to other people for advice. Consequently, the children are a subject of abuse from outsiders due to the carelessness of the parents (King, 2009). Apart from Baumrind, Maslow is another psychologist who conducted intensive research in parenting. He highlighted various conditions, which if met by parents, they are likely to raise moral children. According to him, there are principal considerations parents need to take into consideration. To start include basic psychological needs like sleep water, food, water, clothing as well as shelter. When the psychological needs are not met, children often, rear away from their normal behavior into other means of realizing such basic needs. Apart from psychological basic needs, esteem needs also raise attention. These include respect from ether sides. Consequently, self-actualization through various standards also becomes a key consideration towards rai sing a strong family. The children should have recognition for reality, autonomist as well as self-evaluation of various phenomena. This is also applicable to parents who must express love, security, belongingness, safety and concern for others. Adler institute is another body, which has conducted diverse research on child parenting to come up with development maturities suitable for competent and efficient parents. Some of the qualities Adler

Influences Affecting Consumers - Evaluating Basic Marketing Techniques Essay

Influences Affecting Consumers - Evaluating Basic Marketing Techniques - Essay Example The marketers use the trade mark James bond theme so that the people can actually identify the ads from the theme music itself. Stimulus generalization refers to the ability of the individuals to generalize the stimuli. This is mainly used by the smaller brands that mainly deal with â€Å"me too† products. This helps the marketers of the smaller brands to create association with the major brands leading to brand recall and awareness (Brown, 2009). Co-branding is being used by the marketers increasingly now days to develop awareness and stimulate sales. At the most basic level the businesses used this approach to suggest enhancement of the present product lines and on a more complex and sophisticated level co-branding also used to create and position a launch a new product. One of the prime examples could be Adidas and Polar Electro. Both Adidas and Polar Electro created project fusion that integrates heart rate, distance and speed monitoring product into the sports apparel. Apple and Nike developed Sports kit which is a wireless system that allows shows to talk to an iPod. One of the most important changes in the world of marketing has been the proliferation of the brand extensions. Managers mainly use brand extension under the assumption that the brand association such as the quality, ability, status and reliability would affect the extension. One of the major advantages of brand extension is the reduction of new product launch. By launching a new product under the brand name of an established brand helps the marketers as the product due to the established brand name would already have high degree of association. One of the major examples of brand extension is of Bisleri. Originally Bisleri used to be delivered in one little bottle, but recently Bisleri has shown a wave of innovations through extensions. The example above shows how Bisleri was able to add new product by using the concept of product line variation and brand extension. In this

Americas Free

Americas Freedom Essay Two hundred thousand people stood out in front of the Lincoln Memorial Monument on the 28th of August, 1963, lead by the tongues of musicians, artists, poets, and writers rather than politicians and leaders. It was the dawn of a new age in American history, a novel dawn of reason. Mostly young people, who were able to overcome religion, race, sex and all other physical aspects of the human kind stood in search of freedom and liberty, as was promised to their ancestors in the words of the Declaration of Independence. Ever since the great migrations at the beginning of the 20th century, when over 1. 2 million immigrants came rushing in through Manhattans doors in seek of a better life, Americas society has stirred and evolved more than that of any other nation on the planet. It was the harsh economic situation, which followed Napoleons defeat in 1815, and the stench which had foreshadowed the beginning of a new war which had forced the peoples of so many European countries to move out of their homes and settle into a new and more promising land. America was not only a new world in physical means; it was a world which had new, better rules. Freedom had been promised to all who were to step on its lands. Its constitution had spoken in a most loud and proud manner; All men are created equal. Unfortunately, this truth was not visible, even in the cracks and nooks of society. In that time the people did not give attention to problems such as discrimination. In Bob Dylans unpublished notes, he states; It was too cold to be rebellious. The weather had equalized everything. There was not much philosophy; and it was a more simple time. There was simply no idiom, or ideology to go against. However, the first step to fulfilling societys equality was on the horizon, for the first protests for womens equality had begun. It took a whole six decades before women gained the right to vote. The movement had been divided by fighting all until 1848, when pioneer feminists Elizabeth Cady Stanton and Lucretia Mott had organized the Seneca Falls Convention to push for womens rights, uniting in 1890 under the banner of the National American Woman Suffrage Association. The association later evolved into the League of Woman Voters, which still plays a significant role in the U. S. election process. Overall, the Nineteenth Amendment was the product of nonviolent organized effort of women suffragists, and it was much more than the welcoming of both genders at the poll. It was the beginning of a century long process known as the forming of a new and libelous America.

Custom Written Term Papers: Evil in Othello -- Othello essays

Evil in Othello  Ã‚        Ã‚  Ã‚   What can compare to the evil present in William Shakespeare’s tragic drama Othello? The sinister aspect of the play is so heavy at times that it has a depressing effect on the audience.    In the essay â€Å"Wit and Witchcraft: an Approach to Othello† Robert B. Heilman unveils the evil awaiting the reader in Othello:    Reason as an ally of evil is a subject to which Shakespeare keeps returning, as if fascinated, but in different thematic forms as he explores different counter-forces. ]. . .] Although Iago, as we saw, does not take seriously the ennobling power of love, he does not fail to let us know what he does take seriously. When, in his fake oath of loyalty to "wrong'd Othello," he vows "The execution of his wit, hands, heart" (III.3.466), Iago's words give a clue to his truth: his heart is his malice, his hands literally wound Cassio and kill Roderigo, and his wit is the genius that creates all the strategy. (338) By an extraordinary composition of character Shakespeare has made Iago, literally or symbolically, share in all these modes of evil. And in Iago he has dramatized Dante’s summary analysis: â€Å"For where the instrument of the mind is joined to evil will and potency, men can make no defense against it.† But he has also dramatized the hidden springs of evil action, the urgency and passion and immediacy of it. He contemplates too the evildoer’s â€Å"potency† and man’s defenselessness: but these he interprets tragically by making them, not absolute, but partly dependent on the flaws or desire of the victims themselves. (343)    First of all, Iago’s very words paint him for what he is. Robert Di Yanni in â€Å"Character Revealed Through Dialogue† states that the evil antagonist rev... ...rizona Quarterly (Spring 1956), pp.5-16.    Mack, Maynard. Everybody’s Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wayne, Valerie. â€Å"Historical Differences: Misogyny and Othello.† The Matter of Difference: Materialist Feminist Criticism of Shakespeare. Ed Valerie Wayne. Ithaca, NY: Cornell University Press, 1991.    Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957.      

History of Pole Dancing Essay

Pole dancing is a combination of dance and gymnastics that is an increasingly popular form of fitness and dance. Pole dancers use a vertical pole which is either static or spinning, and train in gyms or dedicated dance studios. It’s no secret that pole dancing really started in the strip clubs. But it has evolved into so much more and pole dancing fitness enthusiasts and schools have been working tirelessly to change the perception to one of a legitimate dance style emphasising the acrobatics and strength. Circus influences such as Chinese pole and other aerial arts have helped along the way, moving it away from the erotic environment. Competitions are usually non-sexual and are judged on tricks and transitions rather than sensuality. Rather than just the gyrating and grinding people expect it to be, pole dancing requires an amazing amount of strength, flexibility and cardiovascular endurance, even a five minute routine is extremely tiring! Obviously in clubs, rather than actual tricks, there is a lot of floor-work and other things that are designed to arouse rather than amaze! Pole dancers use upper body and core strength are the most obvious requirements as there are a lot of climbs, spins and inverting the body weight – it often involves a lot of training to get anywhere near an advanced level. Pole dancing as we see it today originated during the depression in America. The traveling entertainment and carnival troupes would go from town to town. In one of the side tents aside from the main show, girls would dance suggestively on a small stage in front of crowds of cheering men. Sound familiar? Pole dancing gradually moved into to bars in the 1950s as burlesque became more popular and then during the 1980s in North America, became pole dancing and the modern striptease. It was only a decade later that a dancer in Canada started teaching pole dancing for fitness to women who weren’t club dancers. In Australia, the first pole dancing studio, Bobbi’s Pole Studio, opened in Sydney in 2004, closely followed by Pole Divas in Melbourne in 2004 and a national competition followed in 2005. Since then there have been dozens of pole dancing schools opening all over Australia and we boast some of the best pole dancers in the world, including multiple Miss Pole Dance World winner, Felix Cane. We do know that there are different styles of pole dancing including Chinese pole, and Mallakhamb (an Indian sport), neither of which have an erotic component and are mainly performed by men, so obviously pole dancing in different forms has developed around the world over time. The Mallakhamb pole is wide, made of wood and has a wooden ball on the top of it. Chinese Pole is usually performed using two poles, between which the men perform gravity defying acrobatics. During a pole dancing fitness class, which are often similar to aerobics or dance classes in their format, students begin with a cardiovascular warm up, use dynamic stretching and strength drills to prepare and then learn a series of tricks, climbs and inverts and often then put them into a dance routine to practice transitions and develop their endurance. One other thing that is often reported by women who have taken up pole dancing for fitness is a feeling of empowerment and increased confidence. Whether this is because of their developing strength, skill, grace or simply a sense of achievement, differs from student to student. Pole dancing now focuses on the fitness, acrobatics and dance performance aspects and competitions are fierce. Some dancers are lean contortion machines whilst some look like they could be body builders in their spare time. Women and men compete on a regular basis around the world in a number of styles, all with absolutely breathtaking performances. Pole dancing has definitely come a long way from the sexy tent pole dancing where it began!

Women and Christianity Lysistrata by Aristophanes Essay

Traditionally in ancient studies of various civilizations, women assume a submissive role as caretaker of the house and family. Generally, this trend continues throughout early organized society until around the time of sixty four A.D. with the rapid spread and judgment of the new religious dynamic of Christianity. The novel faith becomes notorious for the strong ties and companionship between members of the community as well as the appealing views of a compassionate deity and rewarding afterlife. These characteristics attracted women and impoverished peoples of Rome in particular. As the belief system caught on in the Empire many pagans and Emperors such as Nero rejected the faith and began to persecute these people for their beliefs. The†¦show more content†¦Ultimately, she chooses to use manipulation and temptation to her advantage to sway the minds of men. â€Å"If we sat there at home in our make-up, and came into their rooms wearing our lawn shifts and nothing else an d plucked down below delta-style, and our husbands got all horny†¦but we kept away and didn’t come to them—they’d make peace fast enough I know for sure† (Aristophanes 80) Lysistrata urges that the women avoid sex by any means, even if they must fight against physical force by their husbands (Aristophanes). By using this tactic of a sex strike applied all over mainland Greece, Lysistrata remains confident that women can persuade men to keep peace as opposed to war. Therefore, evidence suggests in Aristophanes’ play that women such as Lysistrata derives power and authority over men through sex and temptation. Women can only attempt to persuade them due to the fact that men hold too much power to be outright forced to anything. The Passion of Perpetua and Felicitas is classified as a hagiography on the martyrdom of two important Christian women. Though this source contains bias, being written by a supporter of the two martyrs, important informati on lies in the typical Roman Christian’s perspective on religious women. Perpetua, in contrast to Lysistrata, does not derive her power andShow MoreRelatedHeroism: Hero and Ar Te1442 Words   |  6 Pagessociety the definition of what it means to be a hero varies. Greek culture shared many values and ideals throughout all of its cities. However, some differences can be seen in cities such as Athens and Sparta. The readings from Homer, Xenophon, Aristophanes, and Thucydides explain the Greek ideals about heroism. While the religious groups of Christians, Muslims, and Jews shared some basic concepts they differed greatly from the Greek vision. The Christian Sermon on the Mount, the Jewish Hebrew ScripturesRead MoreThe Role of the Artistic Director in a Theater Production2388 Words   |  10 PagesWinter’s Tale and The Tempest featured people turning into statues and time was considered to be a major character. 7. Aristophanes: Aristophanes was born in 448 BCE and died 380 BCE and he was a general of the Athenian Army. He was also a playwright, for he wrote many plays, but only five of them survived. These plays are Birds, Clouds, Frogs, Wasps, and Lysistrata. Aristophanes’ plays were under the genre of comedy and they were also literary. The plays contained satire, sex, eating, drinking, andRead MoreHistory of Theatre Lesson Notes Essay5401 Words   |  22 Pagesof chorus/paid the muscians/actors and supplied properties. There were political advtgs to having sponsored the winning production. Imagine how the period’s dramatic and theatrical conventions would affect the performance of Lysistrata: look at essay, notes above, Lysistrata play and pgs 19-27. Define the vocabulary terms, identify the people, and state their significance to theatre history: Peisistratus-A tyrant, who redistributed land, promoted farming and foreign trade, made Athens the leadingRead Moresecond sex Essay13771 Words   |  56 Pageswrite a book on woman. The subject is irritating especially to women; and it is not new. Enough ink has been spilled in the quarreling over feminism, now practically over, and perhaps we should say no more about it. It is still talked about, however, for the voluminous nonsense uttered during the last century seems to have done little to illuminate the problem. After all, is there a problem? And if so, what is it? Are there women, really? Most assuredly the theory of the eternal feminine still